Case Studies
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Case Studies •
Creating Trends in the Bodybuilding Community
A lighthearted video I created for TikTok and Instagram quickly went viral, earning over 6 million views combined and sparking a trend within the bodybuilding and fitness community. I came up with the concept based on my own experiences in the space, combining humor, a bit of shock value, and subtle product placement using a Darc Sport sports bra. The idea — a twist on wellness bodybuilding posing, a division made for women — resonated with my target audience and led to a wave of recreations from other creators featuring their friends and significant others.
The response was so strong that it evolved into a recurring series on my platforms, which has now generated over 10 million total views. This project showcased my ability to create original, community-driven content within the niche space of bodybuilding, while also anticipating emerging trendsl. I focused on humanize individuals to create real connection rather than passive viewing.
“Heaven Has to Wait” Campaign for Darc Sport
For this campaign, I was tasked with bringing the Heaven Has to Wait concept to life — a message centered around having unfinished business on Earth and choosing to keep living. I developed a content strategy that would resonate deeply with my audience, directing and curating emotionally driven visuals that emphasized the contrast between struggle and hope.
I personally directed the shots with intentional product placement to highlight key Darc Sport pieces from the launch, ensuring the branding felt authentic. The video was edited in CapCut using trending audio to maximize reach, and I carefully selected footage that captured intense expression and movement to amplify the campaign’s message.
The accompanying caption was a vulnerable reflection on my own experience with an eating disorder in my younger years. This was a moment of honesty that created meaningful dialogue around mental health, resilience, and the decision to embrace life. The campaign generated 753,200 combined views across TikTok and Instagram. This project reflected my ability to lead content direction, blend storytelling with brand identity, and create impactful dialogue through visual and written content.
Eastern Connecticut Ballet’s 2024 Nutcracker Campaign
As a Media Executive at WFSB/Gray Media, I led the 2024 marketing campaign for Eastern Connecticut Ballet’s Nutcracker production at the Garde Arts Center in New London. I worked closely with ECB’s teamto understand their goals and ensure we highlighted what made this show truly unique. Through open dialogue with the client, I recommended video content and on-air TV segments to best capture the production’s visual appeal and connection to the community.
One of the campaign highlights was a December 12, 2024, on-air segment where WFSB talent previewed the performance, helping to build excitement with local audiences. By using audience insights and demographic targeting, I crafted a media plan that spoke directly to families and viewers. This strategy resulted in a $2,000 increase in ticket sales compared to the previous year. The campaign not only elevated ECB’s visibility but also demonstrated my ability to collaborate with clients, understand brand vision, and drive results by using the right creative and imagery.
Strategic Storytelling That Drove 13M+ Views
I created an Instagram Reel on @jadenkfit showcasing a bodybuilding posing transformation designed to inspire my 121,000 followers. Rather than relying on trending audio or hashtags, I intentionally selected a dramatic audio track with a sharp transition to emphasize the visual and emotional impact of the transformation.
I edited the video using Adobe Creative Suite and posted at 7 PM based on Instagram Insights to align with peak engagement hours. The motivational message and powerful call-to-action resonated with viewers, driving 13.1 million views, 345,000 likes, and 3,033 comments—resulting in a 4.5% engagement rate, far surpassing Instagram’s 0.67% median. The comments section became a space for meaningful dialogue, reflecting how deeply the content connected with my target audience.
Achivement First Charter Schools – Hartford Enrollment Campaign
For Achievement First Charter Schools, a nationally recognized education network, I led a targeted digital campaign focused on increasing student enrollment in the Hartford, CT area. Working within strict brand guidelines, I collaborated with our creative and digital teams at WFSB to produce compelling video and display assets that resonated with prospective families.
I also managed monthly strategy meetings with the client, where I presented performance data and guided campaign optimizations. The result was over one million impressions and a measurable increase in application interest for the 2025 school year. This project demonstrated my strength in managing a campaign from start to finish while balancing cross-team collaboration, client communication, and ability to deliver results under tight timelines.