Creating Trends in the Bodybuilding Community
A lighthearted video I created for TikTok and Instagram quickly went viral, earning over 6 million views combined and sparking a trend within the bodybuilding and fitness community. I came up with the concept based on my own experiences in the space, combining humor, a bit of shock value, and subtle product placement using a Darc Sport sports bra. The idea — a twist on wellness bodybuilding posing, a division made for women — resonated with my target audience and led to a wave of recreations from other creators featuring their friends and significant others.
The response was so strong that it evolved into a recurring series on my platforms, which has now generated over 10 million total views. This project showcased my ability to create original, community-driven content within the niche space of bodybuilding, while also anticipating emerging trendsl. I focused on humanize individuals to create real connection rather than passive viewing.
