Eastern Connecticut Ballet’s 2024 Nutcracker Campaign
As a Media Executive at WFSB/Gray Media, I led the 2024 marketing campaign for Eastern Connecticut Ballet’s Nutcracker production at the Garde Arts Center in New London. I worked closely with ECB’s teamto understand their goals and ensure we highlighted what made this show truly unique. Through open dialogue with the client, I recommended video content and on-air TV segments to best capture the production’s visual appeal and connection to the community.
One of the campaign highlights was a December 12, 2024, on-air segment where WFSB talent previewed the performance, helping to build excitement with local audiences. By using audience insights and demographic targeting, I crafted a media plan that spoke directly to families and viewers. This strategy resulted in a $2,000 increase in ticket sales compared to the previous year. The campaign not only elevated ECB’s visibility but also demonstrated my ability to collaborate with clients, understand brand vision, and drive results by using the right creative and imagery.
