Achivement First Charter Schools – Hartford Enrollment Campaign
For Achievement First Charter Schools, a nationally recognized education network, I led a targeted digital campaign focused on increasing student enrollment in the Hartford, CT area. Working within strict brand guidelines, I collaborated with our creative and digital teams at WFSB to produce compelling video and display assets that resonated with prospective families.
I also managed monthly strategy meetings with the client, where I presented performance data and guided campaign optimizations. The result was over one million impressions and a measurable increase in application interest for the 2025 school year. This project demonstrated my strength in managing a campaign from start to finish while balancing cross-team collaboration, client communication, and ability to deliver results under tight timelines.
